What kinds of information do we collect?
Depending on which Services you use, we collect different kinds of information from or about you.
Things you do and information you provide.
We collect the content and other information that you provide when you use our Services, including when you sign up for an account, create or share, and message or communicate with others. This can include information in or about the content that you provide, such as the location of a photo or the date a file was created. We also collect information about how you use our Services, such as the types of content you view or engage with or the frequency and duration of your activities.
Things others do and information they provide.
We also collect content and information that other people provide when they use our Services, including information about you, such as when they share a photo of you, send a message to you or upload, sync or import your contact information.
Your networks and connections.
We collect information about the people and groups you are connected to and how you interact with them, such as the people you communicate with the most or the groups you like to share with. We also collect contact information that you provide if you upload, sync or import this information (such as an address book) from a device.
Information about payments.
If you use our Services for purchases or financial transactions (e.g. when you buy something on Lykup, make a purchase in a game or make a donation), we collect information about the purchase or transaction. This includes your payment information, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping and contact details.
We collect information from or about the computers, phones or other devices where you install or access our Services, depending on the permissions you've granted. We may associate the information we collect from your different devices, which helps us provide consistent Services across your devices. Here are some examples of the device information that we collect:
- Attributes such as the operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers.
- Device locations, including specific geographic locations, such as through GPS, Bluetooth or WiFi signals.
- Connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number and IP address.
We receive information about you from companies that are owned or operated by Lykup, in accordance with their terms and policies.
How do we use this information?
We are passionate about creating engaging and customised experiences for people. We use all of the information we have to help us provide and support our Services. Here's how:
Provide, improve and develop Services.
We are able to deliver our Services, personalise content and make suggestions for you by using this information to understand how you use and interact with our Services and the people or things you're connected to and interested in on and off our Services.
We also use information we have to provide shortcuts and suggestions to you. For example, we are able to suggest that your friend tags you in a picture by comparing your friend's pictures to information we've put together from your profile pictures and the other photos in which you've been tagged.
When we have location information, we use it to tailor our Services for you and others, such as helping you to check in and find local events or offers in your area or telling your friends that you are nearby.
Communicate with you.
We use your information to send you marketing communications communicate with you about our Services and let you know about our policies and terms. We also use your information to respond to you when you contact us.
Show and measure ads and services.
We use the information we have to improve our advertising and measurement systems so that we can show you relevant ads on and off our Services and measure the effectiveness and reach of ads and services.
Promote safety and security.
We use the information we have to help verify accounts and activity, and to promote safety and security on and off our Services, such as by investigating suspicious activity or violations of our terms or policies. We work hard to protect your account using teams of engineers, automated systems and advanced technology such as encryption and machine learning. We also offer easy-to-use security tools that add an extra layer of security to your account.
How is this information shared?
Sharing on our Services
People use our Services to connect and share with others. We make this possible by sharing your information in the following ways:
People you share and communicate with.
When you share and communicate using our Services, you choose the audience who can see what you share. For example, when you post on Lykup, you select the audience for the post, such as a customised group of individuals, all of your Friends.
Public Information is any information that you share with a public audience, as well as information in your public profile or content you share on a Lykup Page or another public forum. Public information is available to anyone on or off our Services and can be seen or accessed through online search engines, APIs and offline media, such as on TV.
In some cases, people you share and communicate with may download or re-share this content with others on and off our Services. When you comment on another person's post or like their content on Lykup, that person decides the audience who can see your comment or like. If their audience is public, your comment will also be public.
People that see content that others share about you.
Other people may use our Services to share content about you with the audience they choose. For example, people may share a photo of you, mention or tag you at a location in a post or share information about you that you shared with them. If you have concerns with someone's post, social reporting is a way for people to quickly and easily ask for help from someone they trust.
Sharing within Lykup companies.
We share information we have about you within the family of companies that are part of Lykup.
If the ownership or control of all or part of our Services or their assets changes, we may transfer your information to the new owner.
Sharing with third-party partners and customers
We work with third-party companies who help us provide and improve our Services or who use advertising or related products, which makes it possible to operate our companies and provide free services to people around the world.
Here are the types of third parties that we can share information with about you:
Advertising, measurement and analytics services (non-personally identifiable information only).
We want our advertising to be as relevant and interesting as the other information you find on our Services. With this in mind, we use all of the information that we have about you to show you relevant ads. We do not share information that personally identifies you (personally identifiable information is information such as a name or email address that can by itself be used to contact you or identify who you are) with advertising, measurement or analytics partners unless you give us permission. We may provide these partners with information about the reach and effectiveness of their advertising without providing information that personally identifies you, or if we have aggregated the information so that it does not personally identify you. For example, we may tell an advertiser how its ads performed, or how many people viewed their ads or installed an app after seeing an ad, or provide non-personally identifying demographic information (such as 25- year-old female, in Madrid, who likes software engineering) to these partners to help them understand their audience or customers, but only after the advertiser has agreed to abide by our advertiser guidelines.
How can I manage or delete information about me?
We store data for as long as it is necessary to provide products and services to you and others, including those described above. Information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services.
You can delete your account any time. When you delete your account, we delete things that you have posted, such as your photos and status updates
Bear in mind that information that others have shared about you is not part of your account and will not be deleted when you delete your account.
How do we respond to legal requests or prevent harm?
We may access, preserve and share your information in response to a legal request (e.g. a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief that it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. For example, we may provide information to third-party partners about the reliability of your account to prevent fraud and abuse on and off our Services. Information that we receive about you, including financial transaction data related to purchases made with Lykup, may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm. We also may retain information from accounts disabled for violations of our terms for at least a year to prevent repeat abuse or other violations of our terms.
How will we notify you of changes to this policy?
We'll notify you before we make changes to this policy and give you the opportunity to review and comment on the revised policy before continuing to use our Services.
Date of last revision: 29 March 2017